Nike’s “Just do it” slogan has been successful for one reason: it is the mindset one must have to get things get done.
There are a million reasons why people do not want to do something. It could be boring, hard or scary for one reason or another.
Sometimes we put off things we want to do, but lack the energy or motivation to kick-start is into to it. Other times we put things off because we do not want to take any risks.
I will sometimes not do the dishes because I am tired, or put off the laundry until I have to do a load of wash if I want clean clothes to wear.
Many people, like myself, tend to be driven by necessity, and so we shape our lives in ways that make us have to do things in a particular order or time frame, otherwise we might not do it at all.
What I have been practicing is ways to make myself complete tasks not out of necessity, but out of my personal motivation with time to spare for leisure or a new task.
To do this, I have been practicing the mindset of “just do it.” I think of what I want to do, and before I let myself think about what else I should or could do, or how tired I may feel, I just do it.
I have this mental battle in my head, and I have practiced NOT letting myself rationalize excuses. Instead, I just get up and start taking action.
Each dish done is one more dish to being finished. This approach is not always easy for me, as I have grown up having procrastinated way to many times to get things done.
My jobs as teacher and journalist force me to plan better, but I want to be able to plan better even without the pressures of jobs, and of all the advice I have read, the “Just do it” command is the single most effective way for my to get up and get going.
While this method may not work for everyone, I believe that it is the first thought a person needs to get him or herself up and out the door to exercise, work, try new things, clean, write or whatever it is you need to or want to do. So take that marketing genius’ advice, and just do it.